Discovery – Online Marketing Strategy
WHAT IS DISCOVERY?
This is a series of consulting sessions, where we map out the specific scope of your project needs. You benefit from our 20+ years of experience building successful online businesses, as well as our dedication to staying on top of the best practices of our industry.
The entire purpose of discovery is to make sure the project plan will serve the goals of your organization, be it increasing sales revenue, donations, email signups, or creating efficiencies that save you time. We want your entire investment in the final project to be well utilized and for you to see a return.
WHAT DO I GET OUT OF THESE DISCOVERY SESSIONS?
When we’re done, we will have created a map of all the goals of the project, (1-20+ page document depending on the goals of the project) and a plan for achieving them. You might think of this like you’re hiring an architect to draw up the plans for a building. Once you have those plans and estimates, you can make a better decision on how and when to execute the project.
At the end of these sessions, you own the plans. We can then execute the plan for you, you can hire someone else to do it, or you can decide it’s not a worthwhile investment to move forward. Our goal is to bring clarity to this decision, but there’s no obligation on your part either way.
WHAT IS MY INVESTMENT?
While we ask you to attend a minimum of 3 hours in Discovery sessions with us, we also ask that you do some homework to help document and understand your business process, your customers and your competition. We will do a minimum of 9-12 hours of research before and after our sessions to help understand and document your business needs, and the resulting strategy recommendation. We ask to be compensated in advance, because we start our research and documentation in advance.