Proven Strategies and Processes
Just a Web Site is Not Enough. You Need a Strategy
Like a well-built house, a winning online strategy starts with a strong foundation. Your foundation begins with Discovery, a series of laser focused interviews where we uncover information vital to your online success.
We begin with a deep-dive discovery into your business, your goals and the unique value your products and/or services bring to the marketplace. We look at the systems and processes you have place to support those business goals, and products.
Then we dive into your ideal customer, and what their buying habits are. We get a clear picture of what challenges your products can solve for them. We find out how to best get their attention, and keep it. We learn to speak their language in terms of their pain points, and your solutions.
Discovery is the key to designing a winning online strategy. It allows us to create a road map of where you are with your online presence, who your ideal customer is, and where we can find them on that online map. It gives us a detailed picture and uncovers which marketing efforts are best for your business, and why.
Then we do investigative work into your competition's online presence. We look for opportunities to learn what’s working, what doesn’t, and where there are opportunities for us to fill some gaps and do it better.
We’ll do an exhaustive audit into your existing web presence including technology, SEO, social media efforts and online reputation and analytics. We’ll evaluate your marketing messages and what opportunities exist to improve connections with your ideal customer.
The deliverable of Discovery is a Strategy Solution presentation and document, outlining our tactical recommendations based on over 20 years in internet media and marketing. Because of our holistic approach, we can weave together a strategy of marketing tactics that drive traffic and leads to a website that is engaging and captivating, ready to educate, inform and of course, the ultimate goal: encourage your customer to take action with you.