Proven Strategies and Processes
You Need a Strategy
A website alone, is not enough to compete in the online marketplace. You need a strategy that's designed to get your more traffic, more conversions with lowered costs and higher profits. We create the step-by-step plan, with clear tactics and clearly defined goals. We can do that for you.
Our Process
1. Discovery
A Strong Foundation
Like a well-built house, a winning online strategy starts with a strong foundation. Your foundation begins with Discovery, a series of laser focused interviews where we uncover information vital to your online success.
The Deep Dive
We begin with a deep-dive discovery into your business, your goals and the unique value your products and/or services bring to the marketplace. We look at the systems and processes you have place to support those business goals, and products.
Build Personas
Then we dive into your ideal customer, and what their buying habits are. We get a clear picture of what challenges your products can solve for them. We find out how to best get their attention, and keep it. We learn to speak their language in terms of their pain points, and your solutions.
Discovery Creates the Map
Discovery is the key to designing a winning online strategy. It allows us to create a road map of where you are with your online presence, who your ideal customer is, and where we can find them on that online map. It gives us a detailed picture and uncovers which marketing efforts are best for your business, and why.
Research Competition
Then we do investigative work into your competition's online presence. We look for opportunities to learn what’s working, what doesn’t, and where there are opportunities for us to fill some gaps and do it better.
Analyze Existing
We’ll do an exhaustive audit into your existing web presence including technology, SEO, social media efforts and online reputation and analytics. We’ll evaluate your marketing messages and what opportunities exist to improve connections with your ideal customer.
Strategy Documents
The deliverable of Discovery is a Strategy Solution presentation and document, outlining our tactical recommendations based on over 20 years in internet media and marketing. Because of our holistic approach, we can weave together a strategy of marketing tactics that drive traffic and leads to a website that is engaging and captivating, ready to educate, inform and of course, the ultimate goal: encourage your customer to take action with you.
2. Design
Building on our Discovery research, we thoughtfully design more than visuals. We design processes, tactics, and measurements that are crucial to your strategy, always mindful of bringing your customer more value.
3. Develop
We develop scalable solutions that are search engine and human friendly, rigorously tested to load fast for mobile and desktop. Safety and security are built in, to insure your site is always up.
4. Deploy
We follow a stringent checklist of industry best practices for deployment of a redesigned, or new website. We monitor the site closely, especially during the first 30 days and peak traffic periods.
5. Maintain
Done for you maintenance. We focus on the technology so you can do what you do best: develop your business. We also can execute a content strategy for you, so you can focus on what you love.
6. Measure
If you can't measure it, you can't improve it. - Peter Drucker
Based on the goals we uncovered in Step 1, Discovery, we provide measurements of your web traffic, engagements and conversions, so together we can plan where to focus efforts on your customer funnel.
