What Is Discovery?
TLDR; Just a website is not enough.
Discovery is a series of consulting sessions, that result in a written, measurable strategy with tactics designed to meet specific goals.
A visually appealing website is "nice" but if your visitors aren't taking action, visually appealing is not enough.
A strategy that includes a deep understanding of your customers' problem, how you solve it, and what motivates them to connect with you is the key to a high ROI web presence.
We get to that understanding by uncovering the driving forces behind your business goals, how you do business, who your competition is and who your target market is. You benefit from our 20+ years of experience building successful online businesses, as well as our dedication to staying on top of the best practices of our industry.
Your goals could be driving more traffic to your website, attracting leads, or increased sales.
Simple enough, 'eh?
Many businesses have an idea of what they want, but are unsure what they need to achieve their goals using their web presence.
Web marketing and technology can feel like a mysterious, daunting mountain to climb. We have the tools and experience to simplify the process into smaller, digestible chunks.
We’ll schedule a few calls where we’ll discuss your business, customers, competitors, and marketing strategy. These conversations help you and us think deeply about the project before diving into creating.
It’s like hiring an architect to draw up the plans for a building before construction. This results in a more accurate proposal and the project going more smoothly!
With a new website or a redesign, this process typically takes an investment of your time in interviews with us. Usually about 2-4 hours, depending on your goals.
We spend an additional 9-12 hours doing research in your industry, competition and ideal customer. In addition to this time, there’s also an investment of money in Discovery.
We like to get as close to face-to-face conversation as possible, so we prefer to have all these calls by video. Some calls must be by video, because we’re screen sharing. Some calls can be audio-only, if you prefer.
Discovery Session Topics
Discovery 1: Your business process and needs. Who you are (branding), what you do (products and services), and what you need (process). If you already have a website, we'll do a deep technical and marketing analysis of any web presence you have, including social media.
Discovery 2: Your customer. Who they are, what they do, what they need. What are their "pain points" and how you solve their problems.
Discovery 3: Your market and competition. Where you fit into your industry, market, and competitors. What your competitors are doing online.
What We Do in Discovery
We prepare for the sessions, lead the sessions by asking questions, and research based on the information collected in our sessions. It sounds simple, but by the end you will feel like you are headed in the right direction. Often, our clients report, "light bulb" moments that come from discussing their ideal customer, and how they solve the customer's problems or needs. Many times, new products and services are discovered, where money was being left on the table.
What You Do in Discovery
Before each session, we'll provide you with the questions we'd like ask and explore the answers. Be ready to talk candidly. We will constantly remind you to think beyond what currently, "is" and to, think "beyond".
The Deliverable of Discovery: A Strategic Solution
Once Discovery is complete, we will do more research and craft a strategic solution that meets the goals of your business. After we have a conversation about that, we create a proposal. You might think of this like you’re hiring an architect to draw up the plans for a building. Once you have those plans and estimates, you can make a better decision on how and when to execute the project.
At the end of these sessions, you own the plans. We can then execute the plan for you, you can hire someone else to do it, or you can decide it’s not a worthwhile investment to move forward. Our goal is to bring clarity to this decision, but there’s no obligation on your part either way.
Are you ready to do Discovery and collaborate on a Strategy for your business? Let's see if there's a fit with a free 30 minute consultation.
DIGITAL MARKETING STRATEGY
Our web marketing solutions are uniquely designed and can be incorporated into almost any type of industry. From Design to Search Engine Optimization, we provide, "Done for You Solutions" so you can focus on what you do well.
DESIGN AND DEVELOPMENT
We take a well planned strategy and turn it into website designs that your customers (and search engines) love. We know what makes websites fast, useful and easy to use, and plays by the rules of the top search engines.
MAINTENANCE AND REPORTING
Never worry about your website's security or freshness factor again. We do it all, so you don't have to. Monitor your traffic and growth with easy to understand reports. We make sure you're up to speed on your website's performance.
Some of the services we provide:
- Web Marketing Strategy development
- Funnel Design, Lead Generation, Conversion Optimization
- SEO- Search Engine Optimization - Ranking Optimization
- Local Google Maps Optimization
- Web Design
- Web Development
- Custom Web Application Development